The most critical ratio in any business

Knowing this number inside out will help you make better decisions, predict scalability, and ultimately––print money.

Sell Anything You Want in Five Steps: The CLOSER Framework

Selling effectively isn’t about a single magical closing line but rather a systematic approach that starts from the very beginning.

Irresistible offers pt. 1: Introduction

If your ads aren’t converting, or your sales stagnate, the offer is often the issue.

Irresistible offers pt. 2: Chasing the right people

Your offer might not be converting because you’re targeting the wrong market.

Irresistible offers pt. 3: Pricing your offer

Your offer might not be converting because of incorrect pricing.

Irresistible offers pt. 4: The 4 elements of value

Your offer might not be converting because you don't understand what creates value in your prospects' minds.

Irresistible offers pt. 5: Building an offer 1/2

Your offer might not be converting because what you're offering is not solving your prospects' actual problems.

Irresistible offers pt. 6: Building an offer 2/2

Your offer might not be making money because it doesn't have a high margin.

Irresistible offers pt. 7: Naming your offer

Your offer might not be selling because your prospects don’t know it’s for them.

Irresistible offers pt. 8: Using bonuses

Your offer is not converting because you don't understand you need to get people to say "yes" today.

Irresistible offers pt. 9: Using guarantees

Your offer may not convert because it's too risky for your prospect to buy. They don't think it'll work.

Irresistible offers pt. 10: Using scarcity & urgency

Your offer might not be converting because your prospects take too long to make a decision.

Better leads pt. 1: Introduction

You're not getting as many leads as you want because you're not advertising enough.

Better leads pt. 2: Lead magnets

Engaged leads are the lifeblood of any successful business. This is how I create effective lead magnets that attract and convert your ideal customers.

Better leads pt. 3: Four ways to get customers

These four ways to advertise will transform how you approach lead generation and customer engagement.

Better leads pt. 4: Warm outreach

Warm outreach is the cheapest and most reliable way to find new customers because it leverages existing relationships.

Better leads pt. 5: Creating content

Posting content is a powerful way to increase your brand's reach and generate more qualified leads.

Better leads pt. 6: Monetizing content

How to effectively monetize your content while continuing to grow and engage your audience.

Better leads pt. 7: Cold outreach

Cold outreach is a powerful tool that, when executed correctly, can generate qualified leads.

Better leads pt. 8: Paid ads playbook 1/2

How to create profitable ad campaigns and scale your business effectively.

Better leads pt. 9: Paid ads playbook 2/2

This second part of the paid ads playbook focuses on monetizing our ads correctly.

Better leads pt. 10: Scaling your marketing efforts (more, better, new)

If your lead generation activities work, the next step is to scale them up. Let's discuss how you can do 10 times more of what works.

Better leads pt. 11: Employees as lead getters

How to effectively build a team to scale your lead generation efforts exponentially.

Better leads pt. 12: Customer referrals

You don't get referrals because either your product/service isn't good enough, or you simply don't ask for them. Let's cover how to improve on this.

Better leads pt 13. Building an affiliate army

This covers the best way of building a successful affiliate program that drives growth and profitability for your business.

Better leads pt. 14: Using agencies to get more leads

Learn how to leverage agencies to get leads and grow your business.

Better leads pt. 15: From Lead-Getting Strategy into Concrete Action

Follow these steps to turn your lead-getting strategies into profitable actions, ultimately driving the growth and success of your business.

Better leads pt. 16: The Roadmap to a $100 Million Lead Generation Machine

A step-by-step guide through the 6 Levels of growth.

Better leads pt. 17: Wrapping Up with Key Takeaways

Let's recap everything we've covered so you have a clear mental inventory of all the valuable insights and strategies we've discussed.