Let's define a key term: "lead." A lead is simply a person you can contact.
However, what you really want are leads that are engaged and qualified—people who have shown interest in your product or service and can actually afford it.
These are the leads that truly matter.
Why Leads Matter
When you increase your leads, you directly increase your business potential.
Doubling your leads can double your business, and 10x-ing your leads can 10x your business.
This leverage on growth is powerful and essential for business success.
The Problem
You're not getting as many leads as you want because you're not advertising enough.
This lack of leads translates directly into fewer sales and, consequently, less revenue.
Simply put, if you're not getting enough opportunities (or "at-bats"), you won't hit as many home runs.
The Solution
The solution is straightforward: advertise more, advertise better, and explore all the advertising methods available.
By improving your advertising strategy, you can attract more leads, cheaper leads, and better-quality leads consistently.
The goal is to diversify your lead sources so you don't rely on just one.
Practical Steps
- Advertise More: Increase your advertising budget and efforts.
- Advertise Better: Optimize your current advertising campaigns for better performance.
- Advertise in New Ways: Explore new channels and methods to reach potential leads.
Measuring Success
Successful advertising should lead to an increase in qualified leads—people who show genuine interest in your product or service and can afford it.
This is the key metric to track and improve.
Conclusion
Generating more engaged, qualified leads is the foundation of business growth.
By refining your advertising strategy and diversifying your lead sources, you can create a robust pipeline of potential customers.