Irresistible offers pt. 5: Building an offer 1/2

Your offer might not be converting because what you're offering is not solving your prospects' actual problems.

Let's fix that.

If you followed parts 1-4, you should have a firm grasp on two crucial things:

Ensuring you're targeting the right market
Understanding how to deconstruct and create value.

Now it's time to put those pieces together and figure out the outcomes your clients desire, the problems they'll face, and how you'll solve them.

Build your offer in 3 steps:

Identify the Dream Outcome
List Out All Perceived Problems
Turn Problems into Solution Sets

Step 1: Identify the Dream Outcome

To start, you need to identify the dream outcome for your prospects.

Important! If you are unsure what their dream outcome is, you need to get out of your comfort zone and interview prospects.

The outcome needs to be as specific as possible.

This involves understanding the gap between where they are now and where they want to be.

Your goal is to make this transition as easy as possible.

Use the formula: Specific Outcome in Specific Time Period Without Biggest Pain or Fear

For example, "Lose 20 pounds in six weeks without giving up your favorite foods."

The outcome should be specific, time-bound, and address their biggest pain points.

Step 2: List Out All Perceived Problems

Next, list all the perceived problems that could prevent them from achieving their dream outcome.

It's essential to focus on perceived problems because these are the barriers your prospects believe will stop them.

Consider the intricate steps they need to take and the common obstacles they face.

For instance, in a weight loss program, these might include:

Grocery shopping
Meal prepping
Cooking
Eating out

Each of these steps has sub-problems, such as the time it takes, the complexity, and the effort required.

Step 3: Turn Problems into Solution Sets

Finally, turn all these problems into solutions.

For each problem, think about how you can address it to make the process easier, faster, and more enjoyable for your prospects.

Here are some examples:

Problem: Buying healthy food is hard and time-consuming.
Solution: Create a guide on how to buy healthy food quickly and easily.
Problem: Healthy food is expensive.
Solution: Show them how to buy healthy food for less than their current grocery bill.
Problem: Meal prepping is confusing and takes too much time.
Solution: Provide a step-by-step meal prepping guide that simplifies the process.

By addressing these problems and turning them into solutions, you eliminate all potential barriers to success for your clients.

Putting It All Together

The first part of creating your offer involves understanding the dream outcome, listing out all perceived problems, and turning those problems into solutions.

This process ensures that you address every potential obstacle your prospects might face, making your offer irresistible.

In the next part, I'll cover how to package and deliver these solutions to create a grand slam offer.