Irresistible offers playbook

Irresistible offers pt. 1: Introduction

If your ads aren’t converting, or your sales stagnate, the offer is often the issue.

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Irresistible offers pt. 2: Chasing the right people

Your offer might not be converting because you’re targeting the wrong market.

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Irresistible offers pt. 3: Pricing your offer

Your offer might not be converting because of incorrect pricing.

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Irresistible offers pt. 4: The 4 elements of value

Your offer might not be converting because you don't understand what creates value in your prospects' minds.

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Irresistible offers pt. 5: Building an offer 1/2

Your offer might not be converting because what you're offering is not solving your prospects' actual problems.

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Irresistible offers pt. 6: Building an offer 2/2

Your offer might not be making money because it doesn't have a high margin.

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Irresistible offers pt. 7: Naming your offer

Your offer might not be selling because your prospects don’t know it’s for them.

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Irresistible offers pt. 8: Using bonuses

Your offer is not converting because you don't understand you need to get people to say "yes" today.

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Irresistible offers pt. 9: Using guarantees

Your offer may not convert because it's too risky for your prospect to buy. They don't think it'll work.

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Irresistible offers pt. 10: Using scarcity & urgency

Your offer might not be converting because your prospects take too long to make a decision.

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