Before you try to generate traffic, leads, and sales you need a compelling offer in place.
If your ads aren’t converting, or your sales are stagnating, the offer is often the issue.
The offer is going to be the key driver of success of any campaign.
This blog post is designed to give you an action plan for making better offers in your business.
Why an offer is so important
When people try to solve a problem, they look at the different offers that exist.
Our goal is to position our offer in a way that our prospects are not going to compare us.
The goal is to become a category of one.
And we can do this by making our offer unique.
And when we do this, we are no longer constrained by pricing.
Remember this
You never want to compete on pricing.
It's a race to the bottom.
Instead you want to compete on value.
You want to be the one providing the most value in the marketplace.
The benefits of a strong offer
- Higher click-through rates (CTR) on your ads.
- Increased number of people who convert and say yes to working with you.
- More people agreeing to your offer at higher prices.