Let's dive into the roadmap.

It's essential to know what success looks like when it's fully realized, from the ground to the clouds.

Here’s a step-by-step guide through the 6 Levels of growth:

Level 1: Friends Know About Your Stuff

At this foundational level, your immediate goal is to make one offer to one target audience on one platform.

The primary action here is warm outreach.

You start by reaching out to everyone you know to generate engaged leads.

This is the initial step towards making money.

Primary Action: Warm outreach to your network.

Level 2: Consistently Inform Everyone

Once you’ve made initial contact, the next step is to consistently inform everyone you know about the products or services you sell.

You should know the exact inputs needed to generate an engaged lead with your chosen advertising method.

Maximize your personal work capacity with:

  • Paid ads using a case-study as your lead magnet
  • Posting free content.

Primary Actions: Warm outreach, paid ads with a case-study, and consistent content posting.

Level 3: Hiring Employees to Help with Advertising

When you’ve maxed out your personal advertising inputs but not the platform's potential, it’s time to hire employees.

For me, this meant hiring a videographer and a media buyer to handle most of the paid ads.

This allows you to scale your efforts.

Primary Action: Hire employees to advertise profitably on your behalf.

Level 4: Product Quality and Referrals

Your product should be good enough to get consistent referrals.

Aim to have at least 25% of your customers coming from referrals.

At this stage, focus on improving your product and building goodwill.

Avoid the common mistake of letting your product quality slip.

This will set you up to scale your advertising further.

Primary Actions:
1. Focus on improving your product to ensure consistent referrals.
2. (when point one is accomplished) Scale advertising with a larger team.

Level 5: Expanding Advertising Efforts

You advertise in more places in more ways with more people.

First, you expand to new audiences on your best platform.

Then, you make ads with all placements and media types the platform supports.

And, after your team can get consistent results, you expand your team again to add: another platform, lead-getter, or core four activity.

Primary Action: Advertise profitably using at least two methods on multiple platforms."

Level 6: Hiring Experienced Executives

You hire killers.

Your executives grow departments specific to an advertising method or platform without you.

And you're not looking for potential.

You're looking for experienced leaders specializing in exactly what you want.

  • Veteran Executives
  • Stronger Incentives

Get people who've done exactly what you're trying to do.

Years of experience always beat years of age.

You also want to get people who still have the chops and are not just used to manage people in a massive corporation. They should know more than you do about the job – if you aren't learning from them in the interview, you've got the wrong person.

Primary Action: Get battle-hardened executives and department heads to take over new advertising activities and channels."

Key Insights

- Execution Over Theory: It’s not just about knowing the strategies but executing them effectively.
- Continuous Experimentation: Keep trying different methods and platforms to see what works best.
- Relentless Advertising: The more you advertise, the more people know about your product, and the more they buy.

The $100 Million Leads Machine

Here’s what a fully functioning leads machine looks like:

1. Media Team: Scales tons of free content in all media types on multiple platforms.
2. Regular Offers: Regularly make offers to your warm audience to generate more customers or affiliates.
3. Ravenous Audience: A dedicated audience that makes any launch immediately profitable.
4. Paid Ads: Teams running and scaling profitable paid ads across multiple platforms.
5. Cold Outreach: Teams generating more customers than you can handle.
6. Affiliate Management: Managers launching and integrating new affiliates daily.
7. Recruitment: Recruiters and agencies bringing in more lead getters.
8. Product Excellence: A product so good that a third of your customers bring in new customers.
9. Executive Team: Drives all this growth without needing your constant involvement.
10. Engaged Leads: More engaged leads than you can possibly manage.

Conclusion

Entrepreneurship is not for the faint of heart.

It’s a heavy load and a long road, but following this roadmap can lead you to success.

Remember, the key to building a $100 million lead generation machine is relentless execution, continuous experimentation, and effective scaling of your advertising efforts.

Stay focused, keep improving, and never stop innovating.

This is the roadmap to achieving the extraordinary.