We've covered a lot of ground in our discussions about lead generation.
From problem definitions to engaging leads and utilizing the core four strategies (warm outreach, posting content, cold outreach, and paid ads), we've explored various methods to enhance your lead-getting efforts.
We also covered leveraging customers, employees, agencies, and affiliates to do the core four on your behalf.
Now, it’s time to put these concepts into action and start generating revenue because execution is where the real magic happens.
Give yourself permission to fail
We all have stories of business owners that failed to innovate and eventually became irrelevant in the marketplace.
To avoid this happening to you, every month you should allocate a learning budget—5% to 10% of your monthly marketing spend—towards crazy ideas, giving yourself permission to fail.
This mindset allows you to innovate and stay ahead in your industry, experimenting with new advertising strategies.
The key takeaway is that giving myself permission to fail and continuously reinvest in innovation is key to growth.
The Rule of 100 on Steroids: Open to Goal
The concept of 'Open to Goal' builds on the Rule of 100.
Instead of committing to 100 primary actions per day, you set a specific goal and do not stop until you achieve it.
This approach ensures you always hit your targets, even if it requires more effort on some days.
How to Implement 'Open to Goal'
- Wake Up Early: Start your day early to have uninterrupted time for deep work.
- Get Right to Work: Skip elaborate morning routines and dive straight into your most important tasks.
- No Meetings Before Noon: Focus on the heaviest tasks in the morning and schedule meetings in the afternoon.
- Schedule Back to Front: Start with the most important tasks and schedule meetings towards the end of the day, so you have along period of uninterrupted work.
- Set a Learning Budget: Allocate a portion of your budget to experimenting with new ideas and give yourself permission to fail.
Whenever you get to a low point where you think 'why do I even bother?', remind yourself that this is where most people stop, and this is why they don't win.
Actionable Steps to Execute Your Lead-Getting Strategies
1. Pick Your Lead Type: Decide whether you’re targeting customers, affiliates, employees, or agencies.
2. Choose Your Approach: Commit to either the Rule of 100 or the 'Open to Goal' method for your daily actions.
3. Fill Out the Advertising Checklist:
- Who: You
- What: Your lead magnet.
- Where: Select the platform for your outreach.
- When: Dedicate the first 8 hours of your day to these activities.
- Why: Get X leads or lead getters
- How: (core four: warm outreach, cold outreach, content posting, or paid ads).
- How Much: 100 or until you hit your goal.
- How Many: Determine the # of follow-ups or times retargeted.
- How Long: 100 days or until you hit your goal well enough so you can start delegating tasks to others.
- Iterate and Scale: You do this daily until you have the means to focus on hiring employees to take over these tasks, following the same process to maintain and scale your efforts.
Conclusion: Embrace Execution and Innovation
Executing your lead-getting strategies effectively requires a commitment to consistent action and a willingness to experiment.
By adopting the 'Open to Goal' approach and structuring your day for maximum productivity, you can achieve significant growth.
Remember, the key is to balance disciplined execution with innovative experimentation.
This combination will keep you ahead of the curve and ensure long-term success.
By following these steps, you’ll be well-equipped to turn your lead-getting strategies into profitable actions, ultimately driving the growth and success of your business.