In the previous blog posts, we covered our core four marketing activities – warm outreach, content creation, content monetization, cold outreach, paid ads, and monetizing those ads.
Now, it's time to talk about how we scale these activities.
When it comes to scaling, we need to think in terms of "more, better, new."
More: Scaling What Works
At this point in your business, you've likely done some advertising, outreach (warm or cold), created content, and maybe even run some paid ads.
If these activities work, the next step is to scale them up.
Ask yourself, "What's stopping us from doing 10 times more of that?"
Many entrepreneurs don't ask this question because they're too close to the problem.
But ask yourself: why can't we increase our efforts?
Why can't we do more?
For example, if you're making 100 cold calls a day, why not make 1,000?
If you're spending $1,000 a day on ads, why not $10,000?
Identify the constraint stopping you and address it directly.
This constraint is what you need to attack and solve.
The Rule of 100
A simple yet powerful strategy is the "Rule of 100."
It involves doing 100 primary actions every day for 100 days.
This could mean 100 warm outreaches, 100 cold outreaches, creating and publishing at least 1 content piece a day, or spending $100 a day on ads (testing new variations every day).
Adjust as necessary, but aim to maintain this level of activity.
This strategy ensures you're doing enough of the core activities that drive leads and revenue.
If you're not seeing enough leads, it's likely because you're not doing enough of these core actions.
Once you hit 100 actions a day, you'll develop a strong skill set that you can pass on to others, and you'll never worry about generating leads again.
Oh, and if you're thinking, 'hey, it will take me 4 hours to make 100 phone call!' then, yes––welcome to the world of running a business!
Keep in mind, this it just you doing the work, and we'll address using leverage (by using other people to help us) shortly.
Better: Improving Efficiency
Once you've scaled your efforts, the next step is to make them more efficient.
Improving your processes can yield more leads for the same effort.
The key to getting better is testing.
Continuously test and improve each step of your process.
For example, if 30% of people opt-in to your offer, 5% apply, and 50% schedule an appointment, improving each step by just 5% can significantly increase your overall results.
Focus on the step with the most significant potential impact.
Testing Framework
Test just one thing per week per platform.
You can test changes on multiple platform, but stick to just one thing you're changing/testing per week.
This approach helps you understand what works and prevents overlapping effects from multiple things being changed at the same time.
Prioritize tests that you believe will have the most significant impact and run them long enough to gather sufficient data.
Normally, this would be front-to-back, meaning you'd want prioritize things that take place at the earliest stages of the process (if ads, these would be the title, hook, creative).
They have the the largest return for the smallest improvement.
Using this iterative process, you can achieve 52 improvements a year, dramatically enhancing your efficiency and effectiveness.
New: Expanding Horizons
Once you've optimized your existing processes, and feel like you really saturated it, it's time to explore new opportunities.
This could mean (in order of difficulty) new:
- Placements (easiest)
- Platforms (harder)
- New activity from the core 4 (hardest)
So start with the easiest changes, like new placements on existing platforms, and gradually move to new platforms and methods.
For example, if you're already running ads on Facebook, try new ad placements like stories.
Once you've succeeded and exhausted these opportunities, consider new platforms like Instagram or LinkedIn.
Action Steps
- More: Scale your existing efforts to their maximum capacity.
- Better: Continuously test and improve each step of your process.
- New: Explore new opportunities once you've optimized your current ones.
In the next part, we'll dive into leveraging other people to spread the word about your business, the ultimate strategy for scaling your efforts.